top of page

Where We Came From

The Full Story

Luke enrolled into an MBA program while in Afghanistan but dropped out immediately after receiving his syllabus. He decided the best way to learn business was by jumping in feet first.

After deployment, Luke bought an embroidery/sewing machine and ordered 100 blank hats. Teaching himself to embroider designs he made on powerpoint, Luke began sewing and selling the first HLE patch hats to friends, family, and few folks on the internet (mainly Caleb). 

With the help and support of Luke's wife and the HLE Team,  the HUNT LIFT EAT Brand has grown into what you see today. 

We have big plans for the future and appreciate all the support we receive daily from the HUNT LIFT EAT community. 



HUNT LIFT EAT is dedicated to educating and inspiring folks to pursue an active lifestyle in the outdoors, centered around training, hunting, and fishing.   


We're building a community of outdoor enthusiasts committed to living an active, healthy lifestyle who positively influence the outdoor world. Our community is comprised of men and women from all walks of life. 

With the current mental health issues plaguing both veteran and civilian communities, we believe hunting, fishing, and fitness all provide an avenue for healing and camaraderie for folks from all walks of life.


We, as hunters and anglers, must always strive to positively represent our lifestyle to the American public. The future of our outdoor privileges hinge on that public perception, and we must conduct ourselves as such. Here at HUNT LIFT EAT, we have a responsibility to protect our lifestyle through education, outreach, and conservation.  

bottom of page